Don’t worry, retail won't be disappearing any time soon. Retailers, however, will – or at least their role will change. The ecosystem of consumption is being reconfigured. Anyone who continues to think in formats and channels will lose customers, because in their always-on world, only one thing counts: the right product in the right place at the right time. This means that the core retail skills are changing.
The new needs of consumers are fragmenting retail: the time of the one-size-fits-all solution is over. It is only collaborations and platforms that will enable the hyper-personalised offers of the future, and this requires an entrepreneurial rather than a managerial attitude. The retail world of tomorrow belongs to those who seize the initiative.
The 69th International Retail Summit at GDI will tackle the following questions:
- How can we create customer relationships in an era of total digital transparency?
- What do fragmentation, niches and small volumes mean for traditional retail?
- What will brands provide in the new ecosystem?
- Location, location, geolocation – what role does physical location play?
- Which technology trends are actually relevant?
- ... and, once again: what exactly will we need retail for in the future?
SCCC Member benefit from a 25% discount on the entry price. Contact us to receive the Coupon Code.
Further information can be found here.
Preise
25% discount for SCCC Members
Sprache
Deutsch / Englisch (Simultanübersetzung)