According to a study co-led by Swiss Tourism and the Swiss Federal Statistical Office, Switzerland is about to welcome 2 million overnight stays of Chinese visitors per year by 2022; more and more individual travelers with high purchasing power and less tour groups.

How Switzerland is preparing itself to welcome these independent Chinese travelers? How to take advantage of these new customers as a retailer, touristic operator or hotel and restaurant manager?

One single solution: penetrate the Chinese digital ecosystem, as most of “western” digital platforms (such as Facebook, Instagram, Whatsapp) cannot be used in China.

Only touristic and economic actors aware of Chinese’ tastes and wishes and only those using the right digital marketing strategies with the adapted payment solutions will make the difference.

Registration deadline: Friday, May 3, 2019

Entrance will be limited to 70 participants