English Chinese

As sister cities since 2012, Lugano and Hangzhou have conducted frequent cooperation in various fields and particularly the exchanges in the sector of creative industry which have been carried out recently. In order to further promote the development of cultural interaction and deepen the exchanges of innovation and entrepreneurship, the two sister cities have planed to hold an online event “Lugano Hangzhou Online Talk: Cross Border Digital Marketing”.

The event is organized by the City of Lugano and the City of Hangzhou in collaboration with Swiss Chinese Chamber of Commerce (SCCC) Ticino Chapter, Ticino Craftsmen Association (Aticrea), Università della Svizzera italiana (USI) and School of Applied Arts of Canton Ticino (CSIA).

For participation, please register to economia@lugano.ch.


Programm Details

10:00
Claudio Gianettoni, Moderator and Vice President of Ticino Craftsmen Association (Aticrea)
10:05
Gabriele Balbi and Zhan Zhang, Director and Researcher of China Media Observatory, Università della Svizzera italiana
10:20
Roberto Borioli, Principal of Applied Arts School of Canton Ticino (CSIA)
10:35
Xia Jinjin, Founder of Hangzhou Black Coral Global
10:50
Wang Menghan, Overseas Business Channel Manager of Sina Weibo
11:05
Wu Yuanyuan, Head of Hangzhou Made in Time Creative Design Company
11:20
Silvia Del Vitto and Stefano Generali, Client Director of Intarget SA and Managing Director of Intarget China
Lugano Hangzhou Online Talk; Cross Border Digital Marketing
April 22, 2021
10:00-12:00
Online
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additional info

This event is free of charge.  

Please register for this event by writing an e-mail to economia@lugano.ch.

Download the event flyer HERE.