SCCC, Romandie Chapter is delighted to invite you to the BCGE Asian Desk event, organized by the BCGE Swiss Bank of Geneva.
About the topic:
Renowned for their resilience, luxury brands have always been able to face previous crises and bounce back. In the current health context, a real accelerator of change, they must once again demonstrate their capacity to adapt and take up new challenges. The Asian market, an important growth driver for luxury goods, contracted sharply. How to reconnect with consumers? What strategy? How are luxury brands doing out of this unique situation?
Language: English
Registration deadline: Monday, January 18, 2021
Programm Details
08:30
Introduction
Blaise Goetschin
CEO - BCGE
CEO - BCGE
08:40
How does the health situation influence the demand for luxury goods in Asia?
Valérie Lemaigre
Chief Economist - BCGE
Chief Economist - BCGE
08:50
How to reinvent oneself in the luxury sector?
Michael L. Friedman
Head of Complications - Audemars Piguet
Alexandre Wehrlin
Managing Director - EBS Geneva
Danni Liu
Founding Partner - iBlue Communications Europe
Head of Complications - Audemars Piguet
Alexandre Wehrlin
Managing Director - EBS Geneva
Danni Liu
Founding Partner - iBlue Communications Europe
09:20
Q&A Session
09:30
Closing words
Luxury Industry and Health Crisis: What are the Challenges?
speakers
Blaise Goetschin
CEO - BCGE
Valérie Lemaigre
Chief Economist - BCGE
Michael L. Friedman
Head of Complications - Audemars Piguet
Alexandre Wehrlin
Managing Director - EBS Geneva
Danni Liu
Founding Partner - iBlue Communications Europe