Retail is a significant driver of economic value and employment in Europe. The retail sector, particularly brick-and-mortar retailers, faces a number of structural challenges. China's retail sector is also in the middle of fundamental shifts around how and where people buy things.

In the world's second-largest economy, e-Commerce's influence has been particularly profound, with almost a quarter of retail sales made online. However, China's brick-and-mortar retailers are fighting back, with their own playbook. "New Retail” is an efficiency-driven set of tactics, aimed at stemming storefront retail's malaise. Michael Norris, an expert on New Retail, will share what's driving New Retail, what it looks like in practice, and how it might be applied in European contexts.

Entrance fees (SCCC, CCIG, Trade Club de Genève): Members CHF 30.- / Non-members CHF 60.-

Registration deadline: September 23, 2019