In this webinar, the participants will understand how to overcome the difficulty to reach Chinese travellers individually and how to communicate with them pre or after sales. The participants will get an introduction on the WeChat Travel Experience and on how to take part to it. At the end of the session, participants will be able to identify the opportunities to generate overnights, increase revenues and exposure thanks to this WeChat mini-programme.
Language: the webinar will be held in French and English
Programm Details
10:00
Welcome and Introduction
Philippe Nasr, Executive Director at SCCC, Romandie Chapter
10:05
Geneva Tourism Mission in Tourism Industry and How to Work Them
Jonathan Robin, Markets Director at Geneva Tourism
10:10
Chinese Market Update Before and After Pandemic
Lei Zhao, Chinese Market Manager at Geneva Tourism
10:15
Chinese Tourist Travel Behavior and Tools Used During the Trips
Lei Zhao, Chinese Market manager at Geneva Tourism
10:20
Digital Tool of Wechat Travel Experience, How Might Help You to Improve Your Business Sales Once Tourists are Back
Philipp Steiner, Swiss Market Manager at Europass
10:35
Q&A Session
Speakers
Jonathan Robin
Markets Director at Geneva Tourism
Lei Zhao
Chinese Market Manager at Geneva Tourism
Philipp Steiner
Swiss Market Manager at Europass
Philippe Nasr
Executive Director, SCCC Romandie Chapter
WeChat Travel Experience - Geneva
speakers
Jonathan Robin
Markets Director at Geneva Tourism
Lei Zhao
Chinese Market Manager at Geneva Tourism
Philipp Steiner
Swiss Market Manager at Europass
Philippe Nasr
Executive Director, SCCC Romandie Chapter