About the topic:

The deep technological knowledge behind products is a competitive advantage for Swiss startups in China. However, acquiring the necessary market understanding and partnership development are necessary but not sufficient for succeeding in China. This requires adapting to the mindset in the market and quickly gaining insidership to gain an understanding of the local rules of the game, e.g., culture, institutional logics and behaviours of key stakeholders, their motives, mindsets, and agendas/evaluation criteria.

Participation fee: free of charge

Language: English

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