The Chinese Social Commerce landscape is getting diversified and dominated by strong digital ecosystems and super platforms. These platforms are combining Content, Commerce and Social Interaction. A shorter and hyper-personalized customer journey enables Social Commerce in China to gain a momentum, which makes it hard for Chinese citizens to imagine a life now without Tencent and co.
Among others, the following questions will be addressed:
- What are the key factors of the growth of China's digital ecosystem?
- Which role do Tencent and WeChat play within the Chinese Social Commerce environment?
- How can European and Swiss companies build a Social Commerce experience on WeChat to engage, retain and convert Chinese consumers?
By registering for this event, you give your consent that your personal data may be shared with partner organizations/companies who are co-organizing this event with SCCC.
Watch the webinar recording here:
Programm Details
Guido Greber
Accenture China Bridge Technology Ambassador & Cloud Innovation Center Lead
Guido holds a degree in Business Informatics of the University of Applied Sciences Zürich and in International and EU Business Law of the University of St. Gallen.
Enrico Plateo
Partnership Director Europe, Tencent Cloud International
Enrico joined Tencent International Business Group in 2017 as Europe Sales Manager. He later assumed the role of Head of Business Development in 2019 to manage the business on the European market before becoming Partnership Director for Tencent Cloud International in Europe.
During his years at Tencent, Enrico has developed significant expertise on the Chinese digital context and on the advanced Tencent technologies to support European companies in outlining their strategies for approaching the Chinese consumer market.
This webinar is co-organized with Accenture.
Register for the webinar here.