The trainers aim to help participants develop their China Market Mindset providing insights on the following, with the examples from their consulting and research:

• The Chinese business ecosystem, how to approach the market, how to adapt the products/ marketing strategy to the needs of the local customers
• The communication and negotiation styles of Chinese stakeholders
• The characteristics of Chinese management practices: leadership, strategy, HRM and marketing
• The symptoms of culture shock, strategies to anticipate and cope with differences
• Success factors and key mistakes in Sino-European collaborations

After completing the training, the participants will be able to:

• Assess their China Market Mindset and design an appropriate China market entry strategy
• Decipher the communication and behaviours of the Chinese stakeholders (investors, clients, government)
• Improve decision-making to successfully plan, organize and manage Sino-Swiss projects
• Adapt communication approach by making use of the three behavioural pillars of collaborations in cross-cultural context: respect, reciprocity and trust
• Adjust their style in negotiating with the Chinese counterparts

Upon completion of the workshop, the participants will receive a certificate of attendance provided by HEIG-VD, HES-SO and Zhejiang University, China.

Contact person :
Anne Lupina-Wegener
anna.lupina-wegener@heig-vd.ch

Registration