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Douyin, a frontrunner among Chinese social media platforms, garners hundreds of millions of views daily and is quickly revolutionizing self-promotion and consumption habits. With its accessibility and user-friendly design, Douyin not only provides a space for users to showcase their lives but also facilitates significant business transactions each day.

Join us as we delve into the world of Douyin: What is it? What factors contributed to its rapid rise in popularity? And how can we effectively harness its potential? We are honored to welcome Mme Chu to share her expertise on this subject.

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Exploring Digital Marketing in China: The Power of Douyin
五月 30, 2023
17:00-19:00
Boulevard du Théâtre 4
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演讲者
Mme Xiao CHU
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Mme Xiao Chu is a former host and journalist for CCTV (China Central Television) and CNR (China National Radio), as well as the content director for the Himalaya app—the largest podcast in China, boasting 268 million users. With eight years of experience in both traditional and new media in China, she has provided translation and media marketing services for numerous companies and organizations. Mme Chu is currently pursuing her PhD in Environment and Sustainable Development at the University of Geneva, Switzerland.