Mario Braide is the head for the Asian and North American markets of the VALAIS - Matterhorn Region AG, the trade arm of Valais Wallis Promotion, the Valais region’s tourism board.

Mario has extensive experience working in Swiss tourism, especially in the Valais and Bernese Oberland regions. During his career, he has served as the head of a local tourism board and led the marketing efforts for several companies, including a hotel group and the Schiltorn Cableway company. He also has experience selling to international markets, as he spent 6 years representing Aletsch Arena in Asia. From 2017, he built up the VALAIS - Matterhorn Region around the long-haul markets and since 2021 has been focusing on the further development of these markets, which are very crucial for the successful future of the company. Mario has a Bachelor degree in Business Administration from the University of Applied Sciencies in Chur and now lives with his family in Eyholz, in the heart of the Valais. In his free time, he enjoys skiing in the various resorts of the region, playing some ice hockey and enjoys being in the nature while hiking the Swiss Alps!

Grace Gao is a dynamic, commercially-driven marketer, with a flair for market segmentation, leveraging social media and sensitivity to cross-cultural nuance. She has a 15-year background in the destination marketing sector, principally on behalf of Switzerland Tourism which she joined in 2005. In January 2012 Grace was appointed Deputy Director of China. She is the most senior Chinese national in ST China, responsible for overseeing the execution of promotional campaigns in accordance with ST global objectives and China market targets, and optimizing the spend of an annual budget of 14M Rmb with particular emphasis on awareness raising and attracting new visitors.

Switzerland Tourism (ST) is committed to the worldwide promotion of Switzerland as a holiday destination. Headquartered in Zürich, ST has a presence in 27 countries, employing 242 people. In China, Switzerland Tourism runs three offices: in Beijing, Shanghai and Hong Kong, with a team of currently 10 employees.

Julia Yang Zhenyi is based in Beijing and works on China-based accounts for H&A Media including Chinese language social media channel operation, live-streaming coordination, and account management for Beijing HQ’d clients. Julia is a specialist in aerial camera filming and spent four years as Sales & Marketing Director for Shotover Camera Systems in China. She graduated from the University of Cape Town, South Africa.

H&A Media

H&A Media are a young company with an HQ in Lausanne and a presence in Beijing and produce tailored sports media content for international sport federations, destinations and rightsholders wishing to attract audiences in Asia, with a focus on China.  Activities include live-streaming of events with Chinese commentary,  social media channel management for major winter sports such as the International Skating Union and Swiss-Ski.

Nic Cui has ten years working experience in the front line of China's snowboard market. He is responsible for the promotion of Swiss ski films created by GOSKI.

In 2015, GOSKI app for skiing users using mobile Internet came out. At present, the core functions include skiing content community, skiing teaching, track recording, equipment leasing, skiing impact services, etc. As of May 1, 2021, the platform has 1,400,000 registered users.